Thursday, January 13, 2011

A Dose of Fashion Retail Reality in the New Year

This article is silly.





*Article can be accessed here.

The Orlando Sentinel is playing all sides and should take a stance.  What troubles me most is the tagline "The blizzard that swept through the Northeast after Christmas took a bite out of retail sales, leading to disappointing revenue in December.”  Are you kidding me? That blizzard probably helped revenue by driving traffic online board at home; if you could get the true economics of it buyers probably spent 10-20% more online than they would have in stores. 


Here is the reality: 

1) Our economy has been devastated.

2) As we begin to turn the corner on our economic recovery, we want to see economic growth that is slow and steady and NOT high-powered. 

3) High-powered, intense rebounds equate to instability, especially in retail which is in quite a fragile place.

4) Having steady, conservative and slow growth (rebounds) will allow our sector to spread its wings a bit each quarter and empower hiring and expansion of the retail sector.

5) As the economy broadly does the same, spending will continue to expand. 


Bottom line: the economy is improving, period.  It's not on fire, and anything other than modest conservative slow and steady gains should worry us.  We are growing as an economy and not far behind will be growth of jobs. There was almost a 4% growth for the 4th quarter over last year - not inclusive of Ecommerce, which is up and once you factor in the weather and normal Ecommerce growth, extremist predictions and trend reports fall short.

















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